SchoolMe!
SchoolMe!
Choose the best education for your children with a digital tool that guides you every step of the way.
Choose the best education for your children with a digital tool that guides you every step of the way.
Type
Type
Case Study
UX/UI Design
Case Study
UX/UI Design
Team
Team
Karen Zucchet
Mouaad Jaaidi
Montse del Peral
Alejandro Martínez
Judith Cañada
Karen Zucchet
Mouaad Jaaidi
Montse del Peral
Alejandro Martínez
Judith Cañada
Term
Term
4 months
4 months
Sector
Sector
Educational
Educational
My role and main contributions
My role and main contributions
SchoolMe was an academic project I developed during my master's in UX UI Design at Nuclio Digital School. I participated in all phases of the process, from the initial research to the final design. In the UX stage, I conducted interviews and moderated user testing sessions. During the UI phase, I designed the landing page and collaborated on the design of other pages, ensuring the project maintained visual and functional coherence.
SchoolMe was an academic project I developed during my master's in UX UI Design at Nuclio Digital School. I participated in all phases of the process, from the initial research to the final design. In the UX stage, I conducted interviews and moderated user testing sessions. During the UI phase, I designed the landing page and collaborated on the design of other pages, ensuring the project maintained visual and functional coherence.
Process
Process
02 Research
02 Research
Interviews and surveys
Interviews and surveys
Desk Research
Desk Research
User personas
User personas
03 Business
03 Business
Benchmarking
Benchmarking
Value proposition
Value proposition
Challenge
Challenge
Minimum Value Product
Minimum Value Product
05 Consideration
05 Consideration
Next steps
Next steps
01
01
Challenge
Challenge
There comes a time in life when families must decide what type of education they want for their children. It’s a challenging process that involves evaluating multiple factors, from personal preferences to bureaucratic procedures, and facing a great responsibility that will influence the child’s future.
Our challenge was to create a product that makes this process less overwhelming and easier for those going through it.
There comes a time in life when families must decide what type of education they want for their children. It’s a challenging process that involves evaluating multiple factors, from personal preferences to bureaucratic procedures, and facing a great responsibility that will influence the child’s future.
Our challenge was to create a product that makes this process less overwhelming and easier for those going through it.
02 Research
02 Research
Interviews and surveys
Interviews and surveys
14
interviews
interviews
with families
and education experts
with families
and education experts
152
152
surveys
surveys
of families from the province of Barcelona
of families from the province of Barcelona
66% of families felt that the process of enrolling their children in school was a negative experience
66% of families felt that the process of enrolling their children in school was a negative experience
“The decision-making process was traumatic for me. It was a great fear, thinking: I’m going to make the biggest mistake of my life, of my children’s lives.”
Marta, mom
“The decision-making process was traumatic for me. It was a great fear, thinking: I’m going to make the biggest mistake of my life, of my children’s lives.”
Marta, mom
"I think [families] become very overwhelmed with information. It’s gathering a lot of information in a very short time and comparing one school to another. The impression I get is that the process overwhelms them."
Alba, head of studies
"I think [families] become very overwhelmed with information. It’s gathering a lot of information in a very short time and comparing one school to another. The impression I get is that the process overwhelms them."
Alba, head of studies
Desk Research & Insight
Desk Research & Insight
Besides the information we were able to gather from families, we decided to investigate the context of the educational system in the city of Barcelona. According to data from the Catalonia Government, Barcelona City Council, and the Consorci d’Educació, we discovered that:
There is a lower availability of public schools that does not meet the demand, which increases the uncertainty for those families who can only access to public schools.
Besides the information we were able to gather from families, we decided to investigate the context of the educational system in the city of Barcelona. According to data from the Catalonia Government, Barcelona City Council, and the Consorci d’Educació, we discovered that:
There is a lower availability of public schools that does not meet the demand, which increases the uncertainty for those families who can only access to public schools.
Public: 5698 spots
Private: 6022 spots
Public: 5698 spots
Private: 6022 spots
Let's talk about users families
Let's talk about users families
When creating the user personas, we realized that, as fictional representations, they could fall into stereotypes and might not reflect all users. Reality shows us that there is a diversity of families, and that decisions about children's education are not exclusively made by mothers.
This led us to identify two types of families, based on the patterns we discovered in the interviews and surveys.
When creating the user personas, we realized that, as fictional representations, they could fall into stereotypes and might not reflect all users. Reality shows us that there is a diversity of families, and that decisions about children's education are not exclusively made by mothers.
This led us to identify two types of families, based on the patterns we discovered in the interviews and surveys.
Suggestible families
Suggestible families
They are based on perceptions and beliefs. They place greater importance on external opinions and make their decision when they feel a connection with the school.
They are based on perceptions and beliefs. They place greater importance on external opinions and make their decision when they feel a connection with the school.
Methodical families
Methodical families
They invest a lot of time researching. They place great importance on visiting the schools and make their decision by evaluating in detail and with data.
They invest a lot of time researching. They place great importance on visiting the schools and make their decision by evaluating in detail and with data.
03 Business
03 Business
Benchmarking
Benchmarking
In our research, we discovered that in Barcelona there are only two products on the market that facilitate the search for schools: Mi cole and Scholarum. Additionally, the interviews revealed that families seek information on institutional websites such as the Consorci d’Educació, the Barcelona City Council, and the schools' own pages. Some interviewees mentioned using Google Maps to find nearby schools and to read reviews from other families.
In our research, we discovered that in Barcelona there are only two products on the market that facilitate the search for schools: Mi cole and Scholarum. Additionally, the interviews revealed that families seek information on institutional websites such as the Consorci d’Educació, the Barcelona City Council, and the schools' own pages. Some interviewees mentioned using Google Maps to find nearby schools and to read reviews from other families.
School websites
School websites
School search tool
School search tool
Information card
Information card
Allows you to compare centers
Allows you to compare centers
Review system
Review system
Services and facilities
Services and facilities
Updated information
Updated information
Value proposition
Value proposition
What do they want to do?
What do they want to do?
· Find schools according to their needs
· Feel confident in their decision-making
· Access their chosen school
What is stopping them?
What is stopping them?
· They don't know where to start searching
· They feel overwhelmed by too many options and steps
· There is uncertainty about securing a spot in a public school
· They don't know where to start searching
· They feel overwhelmed by too many options and steps
· There is uncertainty about securing a spot in a public school
How do we solve it?
How do we solve it?
· By providing a personalized experience
· By guiding families step by step
· By offering key information and data to facilitate the process
· By providing a personalized experience
· By guiding families step by step
· By offering key information and data to facilitate the process
“SchoolMe! Your child's education step by step”
“SchoolMe! Your child's education step by step”
Challenge
Challenge
Initially, we proposed a solution focused on providing a personalized experience for families, based on criteria such as proximity and the characteristics of the school. However, this idea presented a challenge: its seasonality, as it would only be used during the search and enrollment period, losing relevance once it was over.
Upon reviewing the research, we found that families rated extracurricular activities at 7/10 and child health professionals at 8/10. Therefore, we decided to design a solution that would not only be useful during school pre-enrollment but also allow families to access these services throughout the year, connecting families and schools and bringing together all key stakeholders for a well-rounded educational experience.
Initially, we proposed a solution focused on providing a personalized experience for families, based on criteria such as proximity and the characteristics of the school. However, this idea presented a challenge: it's seasonality, as it would only be used during the search and enrollment period, losing relevance once it was over.
Upon reviewing the research, we found that families rated extracurricular activities at 7/10 and child health professionals at 8/10. Therefore, we decided to design a solution that would not only be useful during school pre-enrollment but also allow families to access these services throughout the year, connecting families and schools and bringing together all key stakeholders for a well-rounded educational experience.
Minimum Value Product
Minimum Value Product
Onboarding form
Onboarding form
Questions to understand
the family's preferences
Questions to understand the family's preferences
Searcher
Searcher
Section to explore schools, extracurricular activities, and related specialists
Section to explore schools, extracurricular activities, and related specialists
Favorites
Favorites
Tool to save schools, extracurricular activities, and related specialists
Tool to save schools, extracurricular activities, and related specialists
Checklist
Checklist
Detailed task list with dates and reminders
Detailed task list with dates
and reminders
Ranking
Ranking
Section to evaluate schools according to a personal assessment
Section to evaluate schools according to a personal assessment
Simulator
Simulator
Tool to estimate the chances of being admitted to a public school
Tool to estimate the chances of being admitted to a public school
04 Solution
04 Solution
Ideation
Ideation
Prototype
Prototype
Once we completed the low and medium-fidelity wireframe development phase, we created a prototype that allowed us to conduct an initial test with 3 users.
This test helped us confirm that the product met user needs and was intuitive. With the collected information, we implemented visual improvements to enhance the platform's usability.
Once we completed the low and medium-fidelity wireframe development phase, we created a prototype that allowed us to conduct an initial test with 3 users.
This test helped us confirm that the product met user needs and was intuitive. With the collected information, we implemented visual improvements to enhance the platform's usability.
Go to the prototype
Go to the prototype
05 Consideration
05 Consideration
Next steps
Next steps
Finally, it would be interesting to continue iterating on this product to assess its market viability, starting with user testing of the final prototype with a larger number of users, especially those with a suggestible family profile.
Additionally, it is crucial to develop the B2C version for extracurricular activity centers and specialists, which will allow us to continue the development and growth of the project. It is also important to analyze the technical feasibility of the simulator's functionality, which depends on a predictive mathematical model.
Finally, it would be interesting to continue iterating on this product to assess its market viability, starting with user testing of the final prototype with a larger number of users, especially those with a suggestible family profile.
Additionally, it is crucial to develop the B2C version for extracurricular activity centers and specialists, which will allow us to continue the development and growth of the project. It is also important to analyze the technical feasibility of the simulator's functionality, which depends on a predictive mathematical model.
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